Have you ever used an app and wondered who’s behind it? I was asking myself that exact question when I heard about Bending Spoons acquiring AOL. The name sounded familiar, but I couldn’t quite place it.
Then it hit me. I’ve been using their apps for years without even realizing it.
Bending Spoons is one of those quiet tech companies that’s everywhere but somehow stays under the radar. They’re like the invisible hand behind some of the most popular mobile apps out there. Think about apps like Evernote, Meetup, or Remini – they’re all part of the Bending Spoons family now.
What’s fascinating is how massive their reach actually is. Their portfolio of products has served more than a billion people. Let that sink in – a billion people. That’s roughly one in every eight humans on the planet.
So why haven’t we heard more about them?
They seem to prefer it this way. While other tech companies chase headlines and flashy announcements, Bending Spoons focuses on building and acquiring products that people actually use. They’re based in Milan and Copenhagen, which might explain why they don’t get the same Silicon Valley buzz.
Their strategy is pretty straightforward: find great apps, make them better, and help them reach more people. They’re not trying to be the next household name – they’re content being the company behind the apps you rely on every day.
It’s refreshing, really. In a world where tech companies often feel the need to constantly announce their every move, Bending Spoons just quietly goes about building useful things.
Now that they’re acquiring AOL, it makes you wonder what’s next. Will they bring the same understated approach to reviving a classic internet brand? Given their track record, I wouldn’t bet against them.
Next time you’re using one of your favorite apps, take a second to check who owns it. You might be surprised how often Bending Spoons is behind the scenes.
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